Only 45% of the dollars spent in a big box store stick around, while 70% of every dollar spent in a small business stays in the local economy. Here are some great ideas to get this year’s gift list kickstarted!

Every day we decide whether to spend our dollars at national chains or in local businesses. Cost and convenience often decide it. The dilemma is whether to do what’s best for my community or best for my pocketbook. But is it really best for my pocketbook to buy from a big box?

Local businesses give a community its character and individuality—it’s neighbors helping neighbors and friends helping friends. Another reason to be merry? For every $100 spent in a small business, almost $70 stays in the local economy.